Why Engineering Is a Company’s Greatest Asset

Last Updated on by DesignPoint Team

Streamline the day-to-day work and consistently meet your deadlines by accurately identifying and resolving bottlenecks throughout your development process.

Product Development is woven into the entire manufacturing enterprise image

Are you not as productive as you need to be? Do you find yourself treading water in a never-ending flood of emails, new projects, projects that need to be re-designed, projects that need to be optimized, and more — all while trying to meet manufacturing, sales, marketing, and customers’ demands and timelines?

Engineers and designers are faced with some combination, if not all, of these obstacles daily. It’s nearly impossible to juggle all of this responsibility and not make any mistakes, ever. Understanding and proactively preventing mishaps in the design phase will keep the errors at bay, a happy management team and add the organization skills needed to take on more projects.

Asset vs. Overhead

Let’s lay out the importance of the engineering team. They are responsible for:

  • Creating new products
  • Innovating within the industry
  • Understanding what customers need
  • Improving products for cost, performance or both

Creating new products. The most valuable thing a company offers to its customers is its products. From small, intricate parts to large, complex assemblies — from objects that deliver essential supplies to remote locations via aircraft to objects that travel deep within the ocean’s depths — engineers and designers build our world. They craft, create and design valuable products. If the engineering team is not working efficiently, how can they get the most advanced, robust products to market first?

Innovating within the industry.  Regardless of the industry you are in, keeping up with the latest technology is paramount. There is no sign of technological advancements slowing down anytime soon. If you’re looking to disrupt your industry and the marketplace, explore your options and invest in new technology that can streamline processes, improve interdepartmental and external communication and collaboration, and start creating benchmark products!

Understanding what customers need. Whether you’re optimizing an existing design or creating a 100% bespoke design, the engineering team speaks the same language as the customer. They understand conceptually and structurally what the functionality of the product should be and how it needs to be built. With the right tools, it’s never been easier (and faster) take an intangible idea from your mind, translate it into a 3D model, 3D print a prototype in-house and have it manufacture-ready within days or weeks compared to months.

Improving products for cost, performance or both. Design iterations are imperative for enhancing product performance and reducing internal costs. The reality is, most companies are missing the time and the bandwidth to optimize regularly. With strategically planned workflows and processes put into action, engineers can prioritize and focus on the most valuable tasks at any given time to reap those cost-saving benefits from design optimization.

Engineers should not be looked at as just another overhead expense. They are an asset with the potential to pump out continuous positive cash flow, reduce unnecessary costs and equip sales and marketing with innovative, industry-leading products to expand business opportunities.

Identifying Bottlenecks

Now that we understand how crucial the engineering department is to the overall health of the organization, let’s uncover what the bottlenecks are.

Engineers are sandwiched in between the demands of sales and marketing and the shop floor. Sales and marketing need to get their quotes out to customers faster than the engineers can work. If it takes the engineering team a long time to provide the critical feedback required, quotes to prospects and customers get delayed which is never a good thing.

Why Engineering is a Choke Point or Bottleneck Graphic

Manufacturing requires accurate designs, so products ship out to customers on time. In the image above, you can see how their capacity and capabilities continue to shrink, creating a choke point in the development cycle.

When the engineering team is running on minimal capacity and minimal capability, we next run into significant dollar loss. Dr. David Anderson’s The Rule of 10 illustrates that each time a flawed design passes through another stage in the product development cycle, it costs 10 times more to discover the mistake and fix it before it moves onto the next stage.

The Rule of 10 Graphic

You can now see how much money (and stress) your organization can be saving with an engineering team running at maximum capability by tactfully placing the right tools, processes and people in the right places.

Want to Become a Leader in Your Industry?

Apply these 10 strategies to your business today!

Successful engineering organizations have two important things in common.

  1. They consistently advance productivity and instill innovation in product development
  2. They are led by capable managers who know how to best leverage available CAD tools

Take a strategic approach with the 10 strategies listed in this white paper today.

Ten Strategies for Becoming an Effective CAD Leader White Paper Image

Interested in SOLIDWORKS?

Fill out the form below to
request your demo!

solidworks 3dcad

More in this Category